How to do SEO for a Struggling Online Business?
Starting an online business comes with lots of challenges. One of these is driving traffic on your website as it’s your only selling point in an online business. Many e-commerce websites struggle because of weak SEO; which results in low profits.
If your online business is also struggling to make its space in the industry, then you need to review your SEO strategy right now.Worry not; we are going to share a few SEO tips that will assist you in strengthening the online reputation and rankings of your e-commerce website.
Use Generic Keywords to Name Product Categories:
You have to be vigilant while naming your product categories and specific products. There are two types of keywords i.e. generic and specific keywords. Generic keywords cover a broad class or category, while specific keywords are related to the features, design and model name of particular products. For example, “Women Sports Shoes” is a generic keyword, while “Adidas Women’s Crazytrain Multisport Training Shoes” is a specific keyword.
So, ensure to name your product categories with generic keywords to appear in more search results. Use specific keywords for naming products under those categories. You can take ideas from famous e-commerce sites like Amazon to know about high ranking generic keywords.
Eliminate Duplicate Content:
There are thousands of websites that are selling the same products due to which the problem of duplicate content arises in e-commerce. To deal with it, first, find out all the content pieces that are repeated many times on your website like in product descriptions of similar products. Substitute these same descriptions with unique descriptions for every product.
Now, you have to check whether your product descriptions are unique among allthe other websites or not. Many e-commerce companies use the same descriptions written by the product manufacturers. If you are also using these descriptions, then you won’t be able to compete with other big websites using these. So, write unique product descriptions.
Optimize the Speed of your Website:
Being an online seller, you must be aware of the importance of website speed. Google has clearly mentioned that website speed is a ranking factor, and user’s experience also depends on website speed so; you have to work on it. Start optimizing your page speed with the help of Google Pagespeed Tools.
Try to compress the media files of your website and avoid the usage of heavy fonts. You can also hire a developer for boosting your website speed.
Strengthen yourOn-Page SEO:
You need to focus on your on-page SEO to get better results. For this, you have to do the given things:
• Ensure that your main keywords are in your page title.
• Use your second target keywords and long tail keywords in your H1, H3 and H3 tags, product descriptions, and other contents.
• Optimize your images and videos correctly.
• Use accurate ALT tags and file names.
• Add caption in product demo videos.
• Write unique and effective content.
You can drive organic traffic to your website by doing these efforts.