There was a time when a nicely-placed Yellow Pages ad would send customers to businesses in droves. As the Internet became more than just a passing thing, a well-designed website became the main tool for getting customers in the door. Bu,t being on the Internet is so much more than just a website and social media presence. You need useful, attention-grabbing content and well-developed and professionally-executed innovative SEO strategies.
What Is SEO?
If you’re asking the question, you’re probably not getting anywhere near the traffic you should on the Internet.
SEO stands for Search Engine Optimization which is all about finding a way to get your website and other social media to the top of the list, or so-called first page rankings, when someone searches for the product or service you provide. Of course, there is more to it than that, but that’s the simple explanation.
Why Is SEO Important?
Think about how many businesses there are in and around your community that sell the same kind of service or product as you. If you sell globally, add to that the thousands or tens of thousands around the world. To operate in an online marketplace – global or not – and not use SEO techniques is akin to throwing away money and efforts spent on advertising. You’ve carefully built your brand; isn’t it worth making sure you market it in the best way possible; getting the most bang for your buck by getting your business the first page rankings it deserves?
Finding SEO Services in San Diego
San Diego is a huge metropolitan area that is home to nearly 80,000 businesses all competing for consumer dollars. So, when searching for an SEO services in San Diego, interview them as you would anyone else.
Tell them everything about your business and what you’re trying to accomplish; tell them about your competition. And, make sure they’re paying attention and taking good notes; they can’t help you if they don’t know what you do or want to achieve. If you have an existing website, make sure they can help you revise the overall design or other architecture, if need be. That includes having relevant content, ensuring site security, and fixing or removing any broken links or other issues. If you haven’t yet designed a website, let them help you. Make sure they can make all your social media and other online presence not only complement each other, but drive traffic to your business.
Finally, if competing in a global marketplace, make sure whatever SEO service you select has experience in both local and national SEO strategies, as well as Google, Bing, and other search engines, so that your business is at the top of the list when someone searches for your product or service.