Magento is undoubtedly one of the most used platforms for e-commerce website solutions. It is, in fact, an ideal platform that allows accurate functioning and easy customization without any complications. Magento also offers every tool and feature, which is required by e-commerce websites such as store management, feedback, customer service, and much more. In this increasingly competitive market, one cannot afford to make mistakes while building an e-commerce website.
Here’s a list of 5 common mistakes that you need to identify and avoid:
1. Layered Navigation Displays
Layered Navigation refers to the display of different information on a single page. Different categories are, in fact, aligned so that customers can select the most desired option. Layered navigation, however, is not a preferred option as it may lead to overlapping images and categories and it turns out to be extremely slow to load. When a website is complicated, customers often opt out of the site without making any purchase. To increase sales, it is always advisable to avoid layered navigation displays.
2. Using a Poor Theme
There’s usually a huge collection of themes to customize an e-commerce site. Most Magento developers commit the mistake of selecting a theme based on their own preferences and not one with maximum compatibility. Another common mistake is choosing a heavy theme, which slows up the speed of a website. It is always better to choose a simple theme that is appealing to prospective customers.
3. Creating an Unresponsive Site
When you develop a platform, it is important to understand that the number of people using mobile apps will increase significantly in the coming years. Ensuring that your website is responsive and adjusts automatically to varying screen sizes is very important. A responsive website definitely helps increase the branding quotient of a website and also boosts sales.
4. Use of Default Settings
When it comes to an e-commerce website, it is never advisable to stick to default settings due to multiple reasons. If there are irrelevant product descriptions on your page, they may end up affecting your SERPs. As product descriptions are viewed most on a product page and this also helps in increasing sales, it is always important to change the default settings.
5. Use of Shared Servers
A shared server invariably reduces the loading speed of a website and also makes it vulnerable to attacks by hackers. Thus, a shared server not only reduces sales, it also impacts the reputation of a website. To avoid such problems, it is better to choose dedicated servers for your website.
Apart from avoiding the above mistake, it is always important to prioritize the requirements of customers for premium quality module development services. Additionally, it is equally essential to adapt to the latest updates to find the right type of customers and boost sales. If you’ve been planning to get a Magento e-commerce website developed from experts, go for a specialist who has years of experience in website design and development.